A cover letter isn’t about you it’s about how you can help them. (Your clients)
It’s not a spotlight it’s a bridge. A good cover letter connects your skills to their goals.
Here’s a roadmap that helps you write one that feels authentic, confident, and client-centered: before reading the roadmap please know, Vsavvy Academy REGISTRATION IS ON! Registration fee cost 23,150 until the 7th, want to learn from me? Use the link below to register, you’d see our course outline and what you would learn: https://paystack.com/buy/5-weeks-virtual-assistant-course-with-vsavvy-academy–oxzcxb
Now let’s talk about structuring that cover letter.
1. Start with a Genuine Greeting
No need for “To Whom It May Concern.” Go for something simple, warm, and direct:
– Dear [Hiring Manager’s Name] (if known)
– Hi [Team at Company Name], (if name unknown)
💡 Tip: Use “Hi” or “Hello” instead of stiff intros—this sets a conversational tone.
2. Hook Them with Heart
Open with 1-2 sentences that feel real not robotic. Mention why the role stood out to you and reflect your understanding of their company or mission.
💬 Example:
“When I saw your listing for a Social Media Manager at [Company Name], I instantly recognized the opportunity to bring strategic storytelling to a brand that clearly values community and creativity.”
Avoid starting with:
“I am writing to express my interest in the position of…”
That’s generic. Go for connection.
3. Talk About Them First, Not You
Before listing your achievements, acknowledge what the company needs. This shows you’ve done your homework and you’re not just looking for any job.
💬 Example:
“I understand you’re looking for someone who can not only grow your digital presence but turn engagement into real business results.”
This makes it clear: you get their goals. You’re thinking like a partner, not just a jobseeker.
4. Now Talk About How You Help
Time to show off but through the lens of how your skills solve their problem.
Use this format:
👉 What skill/experience you bring
👉 How it helped someone else
👉 How it applies to them
💬 Example:
“At my last role, I led a content strategy that boosted IG engagement by 70% in three months something I’d love to recreate (or surpass!) for your brand.”
This is the meat of the letter:
Results > Responsibilities.
5. End With Value, Not Just Gratitude
Thank them, yes but leave a final note that brings back your value and shows confidence.
💬 Example:
“I’d love the chance to bring fresh strategy and measurable results to your team. Thank you for considering my application I’m excited about what we could build together.”
Let them see the future with you in it.
6. Keep it Simple + Real
– Use plain English. No buzzwords.
– Be warm. Be clear. Be human.
– Keep it to under one page (or around 300–350 words max).
– Avoid copying and pasting your resume. The cover letter should connect the dots, not repeat bullet points.
Final Note:
A selfish cover letter says:
“Here’s why I’m awesome and why I want this.”
A strong, human cover letter says:
“Here’s how I understand what you need and how I can help you get it.”
When you shift the focus from “what I want” to “what you need,” you become irresistible to the right client or employer.
Vsavvy academy registration is on
Vsavvy Academy REGISTRATION IS ON! Registration fee cost 23,150 until the 7th, want to learn from me? Use the link below to register, you’d see our course outline and what you would learn: https://paystack.com/buy/5-weeks-virtual-assistant-course-with-vsavvy-academy–oxzcxb